hybrid automobile will be the focus of research into the motives consumers have for purchasing hybrids. Issues that will be reviewed include psychological and social factors, attitudes, personalities, family, socioeconomic factors and other issues. History of Hybrid and Electric Autos in the U.S. The first known electric vehicle was built by Robert Anderson in Aberdeen, Scotland, in 1839. The first known hybrid car was designed in 1898 by Ferdinand Porsche; called

buying a car is brought up, excitement results from it, after all there is nothing like that new car smell. There are an abundant amount of reasons to purchase a new car. Some of these include the latest safety features, higher gas mileage, accommodating a growing family, the stylish and appealing appearance of cars etc. With today's saturation of car advertisements and marketing in the media, there is no

According to these airlines, the public can help by contacting their Congress people. According to the airlines in question, there are in fact (or have been) regulations in place in order to discourage the phenomenon of uncontrolled speculation and manipulation in world markets. These have however been weakened or removed, resulting in the rapid rise of fuel prices today. The claim is in fact that rising demand and diminishing supply

2007 Economic Crisis on American Car market Effect of the 2008 global economic crisis on automotive industries Crisis in the United States Crisis in Canada Crisis in Russia Crisis in European markets Crisis in Asian markets Effects by other related crisis events In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will

CRM and Car Buying The world of business has come a long way since the only maxim was "The customer is always right." One of the most important new versions of that age-old wisdom is the model of "customer relationship management" or CRM. This paper examines that strategy, which is a model of doing business in which various techniques are used to learn more about the needs and behaviors of the

In general, Product Development at Ford involves three major stages, all leading up to the manufacture of the vehicle: Plan, Design, and Verify -- then manufacture. To do this, though, functional areas need to manage costs, plan marketing programs, ensure that needed parts are available, plan manufacturing schedules, hiring (if needed), shift changes, and numerous other data (a/p, a/r, payroll, etc.). The model for Ford is: (Source: Murthy and Desai) Thus, on